ENVE M730 27.5in Wheelset

Brand	ENVE
Category	BIKECOMPONENTS
Seller	Backcountry

Short of a broken frame, there are few things that can turn around a good time on a bike than a snapped or taco'd rim that leaves you walking out for miles. To mitigate this issue, ENVE launched its M730 hoops for strength that finds the right balance with weight to power through big, chunky terrain, without wavering under pressure. The ENVE M730 27. 5in Wheelset comes from resilient roots of the M70's, which ENVE's team of engineers redesigned for this iteration, spending years developing and testing before landing on a wheel that can truly tackle the whole mountain, and is reinforced with new technology adding a protective layer to your rim and tire, so you don't have to make compromises to your ride quality to avoid flats anymore. The older M70 line offered a lot of inspiration to the new M730 line, but with plenty of tweaks to create change that you can feel. While the rim saw changes to its profile, we think the biggest change that the wheels underwent was with the creation, and addition of ENVE's new Protective Rim Strip. The Protective Rim Strip is designed to provide pinch flat protection, while protecting the rim itself, so you don't have to resort to heavy downhill tires, rim inserts, or running ungodly high tire pressure to keep from damaging tires and rims. We all know the feeling of drifting on a corner that we thought was solid, and many times because we were running our tire pressure too high, so enabling us to lower our tire pressure to the ideal sweet spot gives us a huge increase in our contact patch and traction for more confidence and control. The new M7 line, like the M70's past, use ENVE's M90 carbon layup, which is burly enough to handle it when you ride full-send, but light enough that they are eager to be pedaled up switchbacks and long fire roads. The M90's downhill-directed carbon layup is ideal for enduro stages and trail riding where your flowy or tech-laden descents have to be earned with a long climb to the top. Narrower than the ...   read more